Sam’s distinguished Brioni moment

We have seen Mr Samuel L. Jackson looking badass in Armani, casually cool in Adidas/Kangol combos and impossibly regal in Naked Ape. After seeing his star turn for Brioni’s SS17 campaign, distinguished, is the word that comes to mind.

Mr Samuel L. Jackson is having a moment. This has happened every so often since his breakout performance as the likeable crackhead Gator in Spike Lee’s 1991 film Jungle Fever (his career – now at 121 films and counting – had begun in 1972). The man who turned saying the word “Muthafucka” and its derivatives into an art form, has been in the news recently, for matters somewhat removed from the screen: whether it be skewering President Donald Trump, threatening to move to South Africa or shutting down Dr Ben Carson – the token ‘immigrant’ in the orange one’s circle, whose ancestors, he would have us believe, arrived willingly in the cesspool belly of a slave ship with hopes of a better life.

Even when he put his foot in it recently – rubbing up black Britain the wrong way by suggesting that one of their own, Mr Daniel Kaluuya, was by virtue of his Britishness incapable of accessing the unique nuance of American racism in the US based horror film Get Out – and black twitter dragged him as only it can, he graciously and apologetically took a seat. No sooner had he eaten humble pie, than this sensational new campaign with Italian tailors come menswear behemoth, Brioni dropped. We have seen him looking badass in Armani, casually cool in Adidas and authentically regal in Naked Ape. After seeing his star turn  for Brioni’s SS17 campaign, distinguished, is the word that comes to mind.

Images: Brioni

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